AVALAIR Group

$3.2B Total equity and debt placement

1,093 Transactional positions since 2004

114 Diversified private equity sponsors

$600M Client assets under management.

Avalair Group is a privately held, vertically integrated real estate company. Diversified across acquisition, management, value-add, development and dealmaking, we operate in both core and non-core markets across the Northeast.

Nominally, Avalair Group is a young offshoot of our parent entity, The Eisen Organization, a prominent New Jersey-based firm with interests across commercial real estate, residential assets, and cell tower consultancy. We developed the Avalair name in 2018 to create a more focused hierarchy for our real estate ecosystem.

Our Sister Company

The Avalair Group Areas of Activity

All hands and minds on deck!
Avalair’s current holdings portfolio consists of more than 3,000,000 square feet in premium assets. Every square foot was acquired, stabilized, and now continues to be managed in-house under our value-add and yield maximization programs.

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    Real Estate
    Holdings

     

  • Commercial
    Real Estate
    Holdings

  • Residential /
    Multifamily
    Holdings

  • Ground Up
    Real Estate
    Development

  • Telecomm.
    Infrastructure
    Holdings

Cinci Avalair Holdings

Cinci Avalair Holdings

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Cinci Avalair Holdings

Management: Diversified Management Plus, Dawn Arrabito

280,000 sf Class A Industrial Flex Warehouse 
Crescent Centre & The Point, Cincinnati OH

Broad Street, Shrewsbury NJ

Broad Street, Shrewsbury NJ

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Broad Street, Shrewsbury NJ

Building Features:
  • Class A buildings renovated in 2013
  • Highway frontage
  • Walking distance to all amenities; Panera Bread, Jersey Mike’s Subs, Acme, Boston Market, Trader Joe’s, Shop Rite, Marshalls, Bed Bath and Beyond and more
  
  • Property Management: John Spencer, CBRE, East Brunswick
  • Leasing: Suzanne Macnow, CBRE, New Jersey Central

Shrewsbury Executive Center
110,000 SF Class A Office Complex 
Broad Street, Shrewsbury 
New Jersey

Southfield Research Park, MI

Southfield Research Park, MI

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Southfield Research Park, MI

Management: Diversified Management Plus, Bill Klein 
Leasing:
Zach Resnick, JLL 
Glenn DesRosiers, Friedman Real Estate 

375,000 sqr ft Industrial Flex 
located on Melrose Avenue

East Crescent Avenue, Upper Saddle River NJ

East Crescent Avenue, Upper Saddle River NJ

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East Crescent Avenue, Upper Saddle River NJ

Building Features:
Newly renovated class A office Building
75,000 sf 
 
Property Management:
Diversified Mangement Plus, Bill Klein 

Upper Saddle Executive Center 

Upper Saddle River, NJ 07458

Batavia Business Center

Batavia Business Center

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Batavia Business Center

Management: Diversified Mangagement Plus, Bill Klein 

Leasing Broker:Michael Marconi, TRANSWESTERN

Industrial Mixed use

Kemp Blvd, Wichita Falls TX

Kemp Blvd, Wichita Falls TX

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Kemp Blvd, Wichita Falls TX

147,000 square feet offfice with multiple financial tenants including Chase and Merrill Lynch

Management: Chopp Holdings LLC
Leasing: Mark Chopp, [email protected]

Wichita Falls, Texas

Broadway Professional Center

Broadway Professional Center

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Broadway Professional Center

Management: Diversified Management Plus, Bill Klein

On Site Management: CBRE, Moshe Stern

22,000 SF Office Building, plus Ground Level Parking 
Broadway, Bayonne 
New Jersey

105th Street, Overland Park KS

105th Street, Overland Park KS

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105th Street, Overland Park KS

Management: JLL

Retail with Digital Infrastructure 
West 105th Street, Overland park, KS

Clearwater Data

Clearwater Data

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Clearwater Data

1280 Cleveland Street, Clearwater FL

Data and telecommunication center

Neo Park, Garfield Heights OH

Neo Park, Garfield Heights OH

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Neo Park, Garfield Heights OH

Management:
Diversified Management Plus, Steve Rokowsky 

Leasing Brokers: 
 Abram Schwarz and Jeremy Steiger - Lee-associates

340,000 sf Industrial Mixed use

First Avenue North Data

First Avenue North Data

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First Avenue North Data


Industrial Flex Wherehouse

821 1st Ave, St. Petersburg FL

Daven Avalair Holdings

Daven Avalair Holdings

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Daven Avalair Holdings

Management: Diversified Management Plus, Dawn Arrabito
Leasing: Charlie Armstrong, SIOR, NAI Ruhl Commercial Company

Class A Industrial Flex Warehouse, Davenport Iowa 
120,000 Square Feet

310 Orange Office Building

310 Orange Office Building

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310 Orange Office Building

 Office Building in New Haven, CT

Clearwater Development

Clearwater Development

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Clearwater Development

Clearwater Multi- Family Development

1280 Cleveland Ave, Clearwater FL

200 West Parkway LLC

200 West Parkway LLC

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200 West Parkway LLC

Fully Leased Office/Flex

200 W Parkway Dr
Egg Harbor Township, NJ 08234

119 Store Avenue , Waterbury CT

119 Store Avenue , Waterbury CT

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119 Store Avenue , Waterbury CT

112 Multi Family units in Waterbury CT

Management: Bright Sky Management LLC

Broad Street, Clifton, NJ

Broad Street, Clifton, NJ

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Broad Street, Clifton, NJ

Management: Avalair Group, Jay Hess

16,000 SF Flex Space in two buildings

40 Clifton Avenue, Lakewood NJ

40 Clifton Avenue, Lakewood NJ

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40 Clifton Avenue, Lakewood NJ

Management: Avalair Group, Jay Hess 

Mixed Use, Multi-Tenant Office/Retail

Pet Assure Way, Howell NJ

Pet Assure Way, Howell NJ

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Pet Assure Way, Howell NJ

Engineer: InSite Engineering, LLC
Project Type: Single Family Homes

Project Overview : This 28 lot subdivision will house upscale single family residences with high end finishes, exclusively for the upper class, Monmouth County community.

Single Family Homes
Howell, New Jersey

Paris Court, Lakewood NJ

Paris Court, Lakewood NJ

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Paris Court, Lakewood NJ

We understand that there is no place like home.
Therefore we strive to provide a natural and beautiful setting for our residence at all times.
Welcome Home!

35 Townhome Rentals
Paris Ct. 
Lakewood, New Jersey

Association Management: Myron Kosak
Property Management: Avalair Group; Jay Hess 

Avalair Office Development

Avalair Office Development

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Avalair Office Development

1126 E County line, Lakewood NJ

Future Development and Office building

1144 County Line Road

1144 County Line Road

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1144 County Line Road

Square Feet: 12,000

Year Purchased: 2015

Value: $2,500,000

Office Building Development Site
Lakewood, New Jersey

The Station Project

The Station Project

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The Station Project

Architect: BF Design Associates
Engineer: Professional Design Services, LLC
Building Type: Luxury Apartment Building / Retail

Project Overview: The five story building, will house 150 Luxury apartments ranging from studios to three bedrooms. It will also include 35,000 square feet of retail with a covered parking component.

152 Luxury Apartments + Retail
Down Town Lakewood, New Jersey

306 1st Street Lakewood New Jersey

306 1st Street Lakewood New Jersey

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306 1st Street Lakewood New Jersey

Management: Avalair Group, Jay Hess 

Retail Building

202 Main Street, Lakewood New Jersey

202 Main Street, Lakewood New Jersey

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202 Main Street, Lakewood New Jersey

Management: Avalair Group, Jay Hess 

Mixed Use Multi-Tenant Office/Retail

East Orange Portfolio

East Orange Portfolio

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East Orange Portfolio

Square Feet: 240,000

Year Purchased: 2016

Affiliate: City Life New York Management

Value: $25,000,000

200 apartments
East Orange, New Jersey

Sold, 2020 

6 units development Brooklyn NY

6 units development Brooklyn NY

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6 units development Brooklyn NY

1887 49th Street 

Piscataway, NJ

Piscataway, NJ

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Piscataway, NJ

Data Center and Office Space

Broad Street, Clifton NJ

Broad Street, Clifton NJ

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Broad Street, Clifton NJ

Cell Tower

Clayton Avenue, Howell NJ

Clayton Avenue, Howell NJ

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Clayton Avenue, Howell NJ

Cell Tower

Walton Avenue

Walton Avenue

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Walton Avenue

Square Feet: 280,000

Year Purchased: 2015

Affiliate: The J Group

Value: $36,000,000

188 Apartments + Retail
Bronx, New York

Sold, 2019

254- 270 Alexander Farm

254- 270 Alexander Farm

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254- 270 Alexander Farm

Currently the Headquaters for Howard Payne Landscaping, Protfolio Company
20 Acre Farm at the border of Lakewood and Howell

Future Development Site

The
Avalair Group Philosophy

Aggressive Prudence

The Avalair approach is a study in watchful patience. Since inception, our ideal was to position the firm for long-term sustainability rather than volatile, sporadic gains.

That helped us carve out a unique niche through strategic acquisition, cutting-edge development, innovative leasing and quality property management.

Impeccable timing

Our portfolio is proof that good deals come to those who wait. And yet, we are regarded as one of the most proactive and prolific real estate firms in the region.

These dichotomic elements are reconciled in our hawk-eyed awareness of market trends. By knowing more we act less, and consistently identify and develop projects with competitive strengths and stable yield.

Undue diligence

For 1.5 decades, we have demonstrated an affinity for communication that’s clear to the point of transparent. That model is telling of our excessive firm-wide diligence.

From lively communication with stake- and leaseholders; to seamless execution on all management responsibilities; to our renowned proficiency in legal matters—Avalair goes above and beyond.

Market Sovereignty Through Marked Leadership

Norman Eisen

Founder & CEO

Norman Eisen
Founder & CEO


Norman Eisen is a serial entrepreneur with a decades-long streak of leading his companies into strategic expansion. As the founder and acting CEO of Avalair Group, he is a classic example of honest exceptionalism, taking the company into an era of exponential success—with an expanded portfolio of assets that includes office, retail, development projects, warehouses, data centers, and over 3,000,000 square feet of coveted flex space. Norman is widely regarded as an “asset whisperer”, showcasing an uncanny ability to read, grow, and direct commercial real estate operations as well as land development projects. Working alongside some of the industry’s strongest, cycle-proven management professionals and asset managers, Norman has transformed Avalair Group from a startup success story to a national example of outstanding asset maximization. Norman was born and raised in Brooklyn, NY. He currently resides in Lakewood, NJ with his wife and 7 boys. In his spare time, he serves as a foundational member of community efforts through various charitable endeavors.

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Barry Goldbrenner

Principal

Barry Goldbrenner
Principal


Barry Goldbrenner graduated from Fairleigh Dickinson University with a Master’s in Accounting. That same year, he made a humble entry at the Register Print Group in Clifton, New Jersey. Thanks to his exceptional finance management, Barry helped the Register Print Group clock revenues of approximately $3,000,000 in 2008—building up to $40,000,000 in just 7 years, with an EBITDA of $7.3 million. In 2017, Barry and his partners sold their business to Orora Limited for $47 million. While the company (renamed Orora Visual) evolved, Barry remained its pivotal constant. Throughout his professional career, Barry has grown his business strategy through diversified real estate investments. In addition to his ownership of the Orora Visual buildings, Barry owns 9 units independently, as well as 33 additional units in partnerships. Despite his wide reach, Barry retains an active involvement in all business decisions pertaining to his properties—including those with Avalair Group. Beyond the boardroom, Barry personifies his vision for a brighter and more financially stable future. In addition to his own investments, he is an active participant in several charitable organizations, dedicated to providing financial support for our economy, our communities, and our environment. He lives in New Jersey with his loving wife and five precious children: his greatest investments to date.

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Simcha Fishman

First Vice President

Simcha Fishman
First Vice President

212.236.3265


Simcha Fishman first entered the corporate arena in 2008 with Register Print Group. Since inception, he was intently focused on building direct relationships with national retailers, including giant slike H&M, AT&T, and Verizon. Simcha’s determination broke boundaries. By 2010, he personally closed over $10,000,000 in annual sales. By 2014, his sales revenue doubled in size. With an entire company behind him, Simcha became the driving force of Register Print Group’s innovative trajectory. In 2017, Simcha partnered with financial investment frontrunner Barry Goldbrenner to bring new life to Register Print Group. In a smooth-sailing transition, they sold the company to Orora Limited for a cool $47 million. But that was not the end of Simcha’s time with the company. Simcha stayed on as director of sales, continuing to work alongside Barry Goldbrenner. Together, they also managed the building utilized by Orora for their new acquisition - just one of the many property investments Simcha has made throughout his career. In addition to his long-term investments with Orora, Simcha is also a managing partner for several multi-family residential properties in Northern New Jersey, as well as multiple commercial properties in Ohio. Simcha maintains an active role in his own community, with key positions in multiple local groups, businesses, and charities. He lives in New Jersey with his wife and four children.

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Mark Landsman

Vice President of Mergers and Acquisitions

Mark Landsman
Vice President of Mergers and Acquisitions


For over a decade, Mark Landsman’s underwriting skills and sharp eye for financial opportunity has made him one of the most respected professionals in the industry. Previously, he worked as a real estate manager and as assistant to the president of acquisitions of a local real estate team, where he built a skillset that would prove to be an invaluable contribution to his future success. In 2015, Mark Landsman joined Avalair as our vice president of mergers and acquisitions. With his efficiency, thoroughness, and extensive experience in acquisitions procedures, Mark ensures the smooth and timely closing of all of our transactions. More than anyone else in our firm, Mark is the person whose blessing supports the signatures on the dotted line.

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Joe Blech

Real Estate Specialist

Joe Blech
Real Estate Specialist


Joe Blech wears (at least) two hats, both with the same fervor and skill. Hailing from a management position in real estate across Tri State Metro, he currently serves as both a senior sales representative and as asset manager extraordinaire. This combination of talents lends itself to the unique confluence of companies under the Eisen banner. Specifically, Joe specializes in the nuanced development of data center assets. He brings a compound perspective from both sides of the table, delivering win-win deals on a consistent, reliable schedule.

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Sara Baum

Accounting Manager

Sara Baum
Accounting Manager


A legendary line-item warrior, Sara Baum serves as Avalair’s reliable Accounting Manager, and as a consistent line of defense in our company’s fiduciary excellence. Her dedication to her work, intrinsic motivation, and advanced financial skillset help keep our sheets balanced, portfolio growing, and our partners in the know. As Avalair pursues growth in even more industries, we’re counting on Sara to help keep us in the black.

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Molly Lopian

Executive Assistant

Molly Lopian
Executive Assistant


Molly Lopian is Norman’s right-hand person. But as legend has it, she’s blessed with two right hands. While raised in low-key Passaic, NJ, Molly has always gravitated toward the fast-paced business world of New York City, aspiring to follow her ambitions into corporate and commerce. Her grand entrance came as an admin for a title company, helping the firm’s commercial department keep its promises to clients. Today, she puts her extensive skill and drive toward orchestrating the kaleidoscopic functions of the multiple companies under The Eisen Group. Internally, we refer to her as the leader of our See Suite: when she sees an opportunity to step up, she executes. Molly is also celebrated for her responsibility, intrinsic motivation, and operational efficiency—turning deadlines into lifelines, and pushing projects and people toward success.

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Martin Zaks

Mergers and Acquisitions

Martin Zaks
Mergers and Acquisitions


As a member of our Mergers and Acquisitions department, Martin Zaks manages a multitude of Avalair properties, projects, and relationships. He works at lightning speed to optimize every asset to the benefit of all stakeholders. His creative mind and passion for innovation infuses the Avalair portfolio with continuous advancement—driving our potential forward.

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Morris Richter

Property Manager

Morris Richter
Property Manager


A Brooklyn native, Morris is an authentic man of the people who manages the properties in our New Jersey portfolio. With a winning personality coupled to a passion for modern innovations, Morris knows how to work with tenants to keep them feeling content and valued. As we continue to expand our investments, we are glad to have people like Morris who ensure Avalair’s human side is as well represented as the financial.

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